On July 13, it was reported that Yahoo will launch a new advertising network later this year.Publishers such as entertainment and popular blogging site on the page are expected to install new Yahoo software. The software is for users interested in publishing articles and videos.

As users reduce the time on Yahoo's Web site, in order to reverse its declining influence, the Internet company is developing new technologies, the more content and advertising are to be placed on other sites. This technique is called "content personalization", improves users ' online time.

Yahoo ads with the highest published prices next to the content, and share the revenue. Industry professionals, ad networks can usually obtain these advertising revenues of approximately 50%. This technology is Yahoo CEO Carol bartz’s new measures to drive revenue growth.

Yahoo spokesman said that no related comment messages yet, but the company does in the continuous development of new technologies,helping publishers to increase website traffic. Chief Product Officer ,buleike·ouwen (Blake Irving),said in an interview last year: "we want the user to get personalized experience. ”

Yahoo already has a network of advertising,estimated annual income at about $ 450 million.