So you've decided to start sharing your insightful information using the world. You're going to position yourself like a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when you are looking at actually writing, it's like beating your face against a wall.
This is where video blogging can become your best friend.
What's video blogging?
Video blogging - vlogging - is essentially taking what would happen to be a written article, and presenting it as you'd for an audience. It's speaking right into a camera and connecting with the world. And it is flexible; you can use video, images, cartoons, graphics or nothing more than your pretty chatting mug. The trick will be as clear and compelling as possible with the message you want to get across and then illustrate it with verbal imagery that the audience will interact with and remember.
Who's doing it?
Everyone! From tea-cozy wearing hippy herbalists to tie-toting industry emperors. Vlogging works really well for any selection of users.
As an entrepreneur, technology-not only to bolster awareness of your brand, product or service. You Tube's advertising model assists exceptionally well with this. Bloggers fit into this category too, because they are trying to position themselves as experts within their specific fields. Vlogging gives you a platform to operate on your personal brand. It is also a strong sales tool.
What should I be doing?
Here are some principles and guidelines to get started:
1. Have a reason.
You need to have a reason for creating your vlog. There should be some value that you want your audience to see and take note of. To put it simply: you must have something to state plus they must get something from watching you.
Granted, probably the most shared videos have content that's asinine as well as no real value towards the audience, but that stuff doesn't build businesses. The actual value within the medium is based on sharing great content that is of benefit to your target market, and that will build your brand and entice people to your offering.
2. Prepare your content.
This is the most vital a part of your entire YouTube strategy. The look of your channel is essential, however the content that you simply put together is paramount. For this reason people are visiting your channel; to not help you but to profit out of your ideas; which is what's going to ultimately make them decide to use the services you provide or not.
Here's where the magic of social networking is necessary: If your content is good; really good; your audience will wish to share it and discuss it. The greater thought you place into making it worth sharing, the greater successful your vlog will be.
This engagement and sharing is what marketers all over the word are striving towards. Engagement is amazingly important since it allows your audience to provide you with feedback on, quite literally, what they need. The sharing that goes on among your viewers is essential since it replicates your messages, sometimes exponentially.
Always take note of the feedback your target audience provides you with, since you need that input to make changes for your offering and improve it.
3. Name your vlog.
The same rules that you would usually use when naming articles, an item or a child still apply here! The name needs to be catchy. Vlad the Impaler endures ever. Neil the Impaler just wouldn't have work.
It's also wise to factor good Search Engine Optimisation methodologies into your name. To put it simply, it must feature the keywords that the audience would be searching for when looking for what you have to say. For example, "Ways to make the audience take notice of you," would not be found in a search for "public speaking tips". A better idea is always to name the recording: "Public speaking ideas to help make your audience cherish you!" Always think about what keywords people would logically search to get to your type of content. You're going to get the chance to add these keywords into it when you load your vlog onto YouTube.
4. Got the look?
Your outfit and also the background determine the marketing tone of your vlog. Fortunately, vlogs can be relatively informal. You don't need a movie crew (your camera on your computer is going to do), and the background can quite acceptably be your study. Just bear in mind that a gym vest, a barking dog along with a clock hanging skew won't serve your brand well. Put some thought into what your target market may ultimately see; it informs their first impression of you.
One simple tip is to turn on the houselights, in the day, for any rich, well-lit look.
To put it simply, keep in mind that there should be some syncronisation between your real your vlog you. Ultimately, you would like these people to satisfy you in the real world; and if there isn't any sync; trust and repeat business will be trashed your window.
5. All of the usual communication rules apply
The surface of the list: You need to be interesting. Sure, a vlog is essentially a means of marketing yourself or your offering, but always place the value in advance and also the advertising at the conclusion. You should try to hook interest early (in the first 10 seconds), hold their attention with solid content, outline your opinions with brevity and impact, after which conclude before it gets boring. Your individual energy within the delivery likewise helps.
Leave them hanging and wanting more; this will start to breed followers for your vlog.
6. Doing your first one
Film it on your computer (or perhaps a camera, if you'd like to go a little higher quality). Reserve it on your computer. Open a YouTube account, and click on 'Upload.' Then follow the prompts. When you upload the recording, it will give you the opportunity to add 'tags,' for example 'Public Speaking,' or 'Leadership,' or whatever will logically drive viewers in your direction.
You will get fancier with editing equipment if you'd like, but some successful vlogs are simply a specialist talking to an online audience about a topic that interests them.
7. Keep it up!
If vlogging is part of your technique for being found, then you need to take a long term view. It'll work should you keep going with it. The greater content you have, the greater you may be found, and the more likely it's that your videos may have longevity and translate into business.
Which means that you may consider dividing your points right into a series of vlogs, and rather do ten individual vlogs of 1 minute each than a single ten minute info dump.
Having said that, there's no real time-limit to some vlog (apart from YouTube's 15 minute maximum for normal channels). If you're interesting, they'll keep watching. If you're not, they won't. But short, sharp and snappy tends to work most effectively.
The most important part?
Start! Start today. Vlogging is not the type of stuff that takes months of preparation and over-thinking. Search for some vlogs based on keywords that appeal to you, watch them, and evaluate what you do and don't enjoy. Don't copy them. But think about what works for you and check out it.