Special report: telemarketing: suddenly, marketers are calling up America[/title]

To develop a successful telemarketing program: 1) set concrete objectives with set time periods; 2) design strategies; and 3) train personnel. Uses of telemarketing include: 1) screening calls for field sales representatives; 2) 800 numbers publicized through direct mail; and 3) follow-ups to direct mail.

Full text: S & MM. Sales & Marketing Management, Jun 4, 1984
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