At Zigma8 we presume that buyers remember their experience with your brand, maybe more so than it�s logo and layout. Right now a touchpoint gets to be a point that's touched, the audience will evaluate your brand�s promise - any irregularities at that point can break that advertise. Those irregularities were obviously not developed in, but rather pick-up along the production journey and although you could have arrive at forgive the constraints of say Iran�s print house limitations, it�s paper stock short-fall, the inadequate storage facilities, and and, and� your audience wasn�t there, didn�t view it, and isn�t so forgiving.
We�ve already been through it, observed that and have ensured it never happened again. When conceiving your brand identity, we all do so having an knowledge of the specific production journey - carefully considering the variable ahead of the consumer sees it on any reason for their journey. We do this by designing using a view from �A-Z�, whereby at point �A� we create with full understanding of point �Z�. Which means that we design with great diligence, making sure colours usually stay consistent, that papers will feel ever-familiar and mixtures of printed touchpoints will look and feel harmonious.
Moreover though, as we get to �Z� as an advertising agency in Iran we ensure that we have been there near the printers at the reason for production in iran or Dubai. This is a point that proves invaluable and it is a small price well worth paying - you may reluctantly have the ability to afford a reprint if this should step be left out, however, you cannot afford losing time.
You�d be forgiven for believing that this sort of reverse engineering restricts your brand�s expression - to the contrary! Our deep knowledge and wide-ranging expertise permits us to both foresee and deliver exquisite touchpoint that soon add up to unequalled experiences your audience will not forget. So unequalled in fact which our efforts recently saw us graced with a Simorgh Print Award by Iran�s Secretary of state for Culture & Islamic Guidance for excellence in publications regarding our Borjeman branding touchpoints.